When Milk first came out with their Blur Liquid Matte Foundation I wanted to try it but alas, the lightest shade was too dark as per usual. The they announced they were releasing a lighter shade and I was so excited I didn't even try to find it in stores and swatch, I just ordered it with fingers crossed.

It retails for $40 for the standard 1 fl oz., and it said to be full coverage with a matte which had me a bit hesitant as I prefer wearing sheer to light coverage bases with skin like/dewy finishes. I figured I could sheer it out and only apply a small amount though. It claims to be ultra lightweight with a pore blurring effect.

The new lightest shade Porcelain is said to be very fair with neutral undertones. I feel like this leans ever so slightly cool toned, but is neutral for the most part. It looks a bit dark in swatches, but blends out to match me decently well. I've found that no matter the shade or undertone of any product, my face always looks different than my neck (even with no foundation on) and I've just got to accept that no shade will ever be perfect, lol. I was a little put off by the swatches as it looks very dry and almost chalky.



I applied it over only my sunscreen (I've worn it with both Can Make Mermaid Gel and Skin Aqua Ultra Moisture Milk- a slight glow comes through with Can Make, but not that noticeable) since it is supposed to be blurring I really wanted to test that. I applied with my Eco Tools sponge (the green one) and did not set my face with any powder seeing as how this is supposedly matte. I did spray my face with my Smashbox Primer Water that I use everyday. I wore it for 7 hours for this review but have worn it before for 8-10 hours as well. Let's not talking about my brows....I know :-(

applied to left

I like the squeeze tube and found best results simply squeezing it directly onto my face. My first thought was how far the tiniest amount goes- I have not attempted to build to full coverage because I hate that look, but I have no doubt it could get there. With the amount I applied (a small line of product on each check, a dot on my chin, and a smaller yet line on my nose and forehead) I feel it was at medium light coverage. By that I mean in the ranking of light coverage there's low light (not quite sheer but almost), medium light (freckles coming through not really covered at all but overall even tone), and high light (freckles somewhat covered but still visible).

applied on full face

Immediately after application it looked like a semi matte/satin finish that looked a bit dry in some areas- and I don't have dry skin. I noticed it gave my face a slighter more textured look especially on my forehead where I usually never have an issue, which I thought was ironic for a "blurring" foundation, and didn't notice and minimization of my pores (but they also weren't emphasized). It overall looked okay, and as I applied the rest of my makeup it settled into my smile lines. This product did not set down my itself, which is annoying for a matte foundation.

full face done

After 5 hours of wear it seemed like it had warmed up to my face a bit more and the textured areas didn't look as noticeable, but I did look like I was getting a bit oily. I think it had to do with the product not setting down, but I didn't want to powder to alter this review. (I have powdered when wearing it otherwise, but only with powders I was trying out- so I can't say for certain if powder cakes it up or it was just the powders I was trying). My smile lines were less visible, but there was product in them. Again my pores weren't covered, but they seemed to be possibly less visible than they usually are at this point.


At the end of the 7 hours (short wear test- sorry!) I didn't get any pictures because I had actually cried (lmao) but I was impressed by the fact that you couldn't see any tear stripes (which happens with a lot of foundations in my experience) and the foundation didn't look that altered by my tears (and there were a lot). On other days when I have worn this for 8+ hours I notice at the 8 hour mark I start to see the foundation rubbing off a bit on my chin, nose, and around my mouth. I also looked pretty oily by the end of those nights.

Overall I think this is okay. I continue to use it due to the shade working for me, but it doesn't do anything crazy. Its very disappointing that this matte, blurring product was not really matte, nor blurring. It also didn't set which is a huge negative for a matte foundation for me, as I don't really want to be powdering an already flat looking base. That said I can make it work since I do apply such a sheer layer of this (usually sheerer than applied for this review), and set with a suuuuper light dusting of powders.